The University Logo
The UTC logo combines two elements: the Power C and the wordmark. Together, these elements suggest the history of the University and include our distinctive blue and gold. There is a horizontal version and a vertical version. Either may be used as a primary identifier for UTC.
Though it is our primary identifier, our logo is only one element of UTC's overall visual identity. Our mission, our messages, our tagline, our colors, our typefaces and other shared elements enable all of us to speak with a unified voice.
Required Statements
All publications that require publication numbers also require the EEO statement and the affiliation statement.
These statements can be small on the publication so so they won't interfere with the design. A common placement is at the bottom or on the back of the publication.
When room permits, the statements should appear as follows:
The University of Tennessee at Chattanooga is a comprehensive, community-engaged campus of the University of Tennessee System. The University of Tennessee at Chattanooga is an equal employment opportunity/affirmative action/Title VI/Title IX/Section 504/ADA/ADEA institution.
When space is an issue, you may use:
UTC is a comprehensive, community-engaged campus of the UT System. UTC is an EEO/AA/Titles VI and IX Section 504/ADA/ADEA institution.
For details about the EEO statement and its meaning, visit the Equal Employment Opportunity webpage.
Required Icon
You must also include the System UT Icon. Click the image below to download.
Frequently Asked Questions
How do I get the official UTC logo?
Complete the Logo Request Form to get an official logo.
What if I don't see my unit in any of the blocks?
If you don't see your unit in any of the blocks, let us know by complete this form.
What if my unit isn't listed correctly?
It's possible that we've spelled your unit wrong or have it listed slightly wrong. Please complete this form.
How can I submit my unit liaison?
If your unit liaison isn't listed or is listed incorrectly, please complete this form.
What will the liaison receive when the unit identifier is complete?
The liaison will receive various color combinations of every logo in the package. Each variation will be provided as an eps, jpg, png and pdf.
Can I replace my current stationery package with the new designs?
Yes, but please do so when you run out of the old design if possible. If you need to replace your current supply immediately, please recycle the old materials.
Can I get electronic stationery?
Yes. You can download electronic stationery here.