What is LinkedIn?
A professional networking site that connects people with employers, jobs and colleagues to exchange information, ideas and opportunities.
Why Should I use LinkedIn?
A LinkedIn profile can connect you with former classmates, enable you to browse jobs by locations or industry and contact other professionals in your field to increase your knowledge and professional visibility.
An organization/office/department at UTC can utilize a LinkedIn profile by creating groups to connect with students and alumni and to post job openings for paid positions or internships.
A UTC college/department can also create a LinkedIn Company Page, but you must first have a professional LinkedIn profile first. (The LinkedIn Company Page details are below.)
How do I use LinkedIn?
Begin by creating a LinkedIn Profile.
You must use a valid email address and fill in all required information fields. This will help you find people and organizations relevant to your own professional interests.
Fill in your profile. The more thorough you are, the better you will be able to utilize LinkedIn’s features. Add your websites, other social media sites, any published or patented material, résumés and other contact information.
By registering on LinkedIn or using the LinkedIn website, you agree to LinkedIn’s terms of service:
- Comply with all applicable laws
- Provide accurate information and update as necessary
- Review and comply with notices sent by LinkedIn
- Use the services in a professional manner
You must not:
- Post inappropriate, inaccurate or objectionable content to LinkedIn
- Include information in your profile that reveals your personal identity or personal information such as an email address, phone number or address that is confidential in nature
- Remove any copyright, trademark or other proprietary rights notices contained in or on LinkedIn
- Remove, cover or otherwise obscure any form of advertisement included on LinkedIn
- Harass, abuse or harm another person, including sending un-welcome communications to others
- Collect, use or transfer any information obtained from LinkedIn except as expressly permitted by LinkedIn or the owner of such information
- Share information of non-users without their express consent
- Upload a cartoon, symbol, drawing or any content other than a headshot photograph of yourself in your profile photo
- Use or attempt to use another’s account without authorization
- Falsely state, impersonate or otherwise misrepresent your identity
- Post content that is unlawful, libelous, abusive, obscene, discriminatory or otherwise objectionable
- Include any unsolicited or unauthorized advertising, promotional materials or other forms of solicitation
Find connections. Click the “Contacts” tab at the top of your profile to search for colleagues and classmates. Click on “Add Connection” to search based on email address, company, location, year of graduation and more.
Search or post job listings. Search jobs by of location and job field in the “Jobs” tab. If you are hiring, post a job listing here.
Join Groups to discuss topics and ideas relevant to your interests and meet people to network with.
Making the most of your profile
It is important to put forth the most professional and representative image of yourself possible. Part of what makes users so powerful on LinkedIn is the content and information they share. Consider these tips when constructing a profile and networking with other professionals:
Headlines. The headline is a short field next to your profile picture that gives your name, current job position and employer, and main roles or positions of expertise that you possess. Utilize this space to accurately and intentionally describe positions you currently hold and skills you offer.
Sections. LinkedIn allows users to add skills or accomplishments to their profiles. These include things such as languages spoken, projects you are/have been working on, volunteer experience and honors received. These can enrich your profile and add to your appeal when making connections.
Summary. Similar to an “about me” section, the summary field is a great way to more specifically describe who you are, goals you wish to achieve and your skills and abilities. This section can also be used to explain or illustrate successes that you have experienced and results you have produced in your work. Important tip: be concise and clear.
Have Focus/Purpose. Since LinkedIn is not simply for casual social interactions, users are encouraged to network on LinkedIn with particular intent in mind. Whether you are trying to find a job, connect with like-minded professionals or learning more about a professional entity, having a focus will help make your time on LinkedIn more effective.
Post and Share. Just as on many other social media platforms, users can post statuses on LinkedIn. Statuses on this platform should express a professional tone and highlight work-related information. Posting about current projects or organization activity is appropriate and keeps connections updated on your work.
Create a LinkedIn group
LinkedIn Groups allow for professionals in similar industries to network, find answers, share content post and find new jobs. You can find groups to join in the Group Directory or view suggestions of groups that are suggested for you. You can also create a new group focused on a particular topic or industry.
Don’t focus on “selling” your organization/entity. Rather, put the focus on the group and members. Provide content that would be appealing to them.
Consider using the polling function. Implement a poll to gauge the pulse of the group.
Carry on the conversations. Facilitate group discussions by posting useful information and prompts for future discussions.
Thank people for contributing. If a member becomes a frequent poster, acknowledge them and encourage them to keep it up.
Make introductions between members. Simple introductions can add a personal touch to your group members’ experience.
Promote the group. Promote your group to your personal LinkedIn network or by posting the group URL on external websites and marketing materials.
Create a LinkedIn Company Page
A LinkedIn Company Page helps others learn more about your business, brand, products and services and job opportunities.
Note: You must first create a LinkedIn profile with your real first and last name before you can complete the below steps to create a Company Page.
To create a Company Page:
Click the Work icon in the top right corner of your LinkedIn Profile’s homepage.
Click Create a Company Page.
Enter your Company Name and choose a URL. All Company Page URLs will structured as linkedin.com/company/[YOUR COMPANY NAME]. Example: University of Tennessee at Chattanooga College of Business.
- While the name of your Company Page doesn't need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page.
- Please review the Company Page URL requirements below.
Check the verification box to confirm you have the right to act on behalf of the college or department in the creation of the page.
Click the Create page button.
- If you don't have a confirmed email address associated with your LinkedIn account, you'll be prompted to add and verify your email address.
Click Get started on the welcome screen to begin editing your Company Page.
- A red error message may appear if you have problems adding a Company Page.
Your Company Page URL:
- Must contain at least one non-numeric character.
- Can be a lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode.
- Must not include more than one consecutive hyphen (example, company--name) and can't have a hyphen at the beginning or end (example, -company-name or company-name-).
- Improper characters will be automatically replaced with a hyphen.
To publish your Company Page you must include a company description (250-2000 characters including spaces) and company website URL. Example: The College of Business would make its landing page on UTC.edu its LinkedIn company page URL: https://www.utc.edu/college-business/
- Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on LinkedIn.
Promote your page. Once you’ve created a Company Page, share this information with other employees or students in your department/college and add admins to the page, in case an admin loses access to the page or leaves your unit. LinkedIn can’t provide Company Page admin information to members or replace or remove admins.
Learn more about how to edit your Company Page: https://www.linkedin.com/help/linkedin/answer/1591, and how to manage Company Page admins: https://www.linkedin.com/help/linkedin/answer/4783.