Big Data and Analytics for Decision Making
Business Analytics Program
The business world has entered the era of Big Data. Organizations are using analytics to gain customers, generate new revenues, and save costs. Executives of large, medium, and emerging startups wonder how best to harness Big Data. Meanwhile, data scientists and analysts are learning to explore Big Data technologies in revolutionary ways and trying to understand how to better harness those technologies to benefit their organizations.
There is no doubt that organizations have become more competitive through the use of analytics. A recent study by the MIT Sloan Management Review indicates that 67% of companies use data analytics to gain a competitive advantage compared to only 37% in 2010. First Tennessee Bank, for example, lowered its marketing costs by 20% and increased its return on investment by more than 600% by using data analytics. Likewise, the use of business analytics by smaller companies will likely lead to large productivity improvements.
The UTC Gary W. Rollins College of Business is offering a new, executive education series on Big Data and Analytics. Participants can choose from several modules created for middle and top-level executives focused on the managerial and decision-making aspects of Big Data technologies or for middle and top-level managers on using Big Data technologies for processing and analysis.